Philippine Contemporary Issue-Abortion

Philippine Contemporary Issue – Abortion Why is abortion a social problem today? I think why abortion is a social problem is for the fact that not everyone agrees with that and everyone puts in their prospective. So then everyone else does to which leads into making it a big problem. The act of seeking or obtaining an abortion is not a real issue today. The personal issue of the people in the position of seeking an abortion hasn't changed with the exception that these people don't have to do it on a criminal basis from unsafe, illegal sources.Personal issues of fear of discovery, regret, guilt (or lack thereof), and what this will mean to their future and future relationships has not changed overtime Predominantly Catholic, the Philippine Islands have banned all abortion, except that which saves the life of the mother. Yet there are an average of 470,000 abortions induced annually. Filipinas do not have the same socio-political climate as they do in the United States.There is no taxi service to public abortion clinics, judicial waivers, or counseling sessions. If you are caught having an abortion in the Philippines, it’s against the law and you are thrown in jail – plain and simple. Of the women who are successful in inducing their own abortions, many go to great – and often grotesque – lengths to achieve their goal. Most of them take some form of anti-clotting or aspirin-related drugs, to induce bleeding.Some drink incredible quantities of alcohol. When all else fails, they throw themselves down flights of stairs or beat on their stomachs, with the â€Å"help† of a local midwife†¦ others self-catheter their vaginas. All of these violent practices greatly endanger the mother as well; it’s shocking that a woman would harm herself like that for an abortion. I’m not detailing this because I think pregnant Filipinas should have it cushy like they do in the States.No way! I believe just the opposite: The U nites States needs to outlaw abortion, now. I’m amazed at how desperate we are, as a civilization, to kill unborn babies and end inconvenient pregnancies. It is stunning that the world feels so entitled to its desires and personal gain that we have huge social movements trying to protect murder on demand. Think hard about that. Murder on demand – on a worldwide scale.

Ikea in Brazil

IKEA IN BRAZIL IKEA’s vision is to create a better everyday life for the many people. The business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. The IKEA product range focuses on good design and function at a low price. It offers home furnishing solutions for every room in the home. It is co-ordinated so that no matter which style you prefer our designers and product developers work hard to ensure that our products meet your day-to-day needs and eliminates the unnecessary. This business could be successful in Brazil? Brazil is among the ten leading world economic powers. He entered a mild recession in 2009 (-0. 2%), Brazil's economy has regained growth momentum in 2010, boosted by the revival of trade and supported by various recovery measures. Estimated at 7. 5% of GDP, the highest growth in Latin America. In recent years, Brazil has become one of the major powers of economic growth, thanks to reforms to stabilize the economy through the promotion of investment, boost and oil industry consolidation in the world with its exports. Lula's government brought the institutional stability and currently Brazil Dilma Rousseff, the new president, elected in October 2010, pledged to continue the policies of former President Lula. Despite the good economic performance, social issues are important. The country remains one of the most unequal, there are strong regional disparities. IKEA for Brazil represent a window to the outside, as the Brazilian consumer is very attracted to foreign products, especially if we talk about Europe. Since the Brazilian consumer IKEA offers a wide range of practical and high quality products at low prices. The four cities chosen for introduction are: Sao Paolo, Brasilia, Salvador de Bahia and Rio de Janeiro. These cities are chosen because they are the most populated in Brazil. With this information, we will perform an analysis to see if IKEA is possible in the Brazilian market. Besides being the gateway to South America and continue the IKEA expansions.

Essay for Speech Outline About Friendship

MICROSOFT SOFTWARE LICENSE TERMS WINDOWS VISTA HOME BASIC SERVICE PACK 1 WINDOWS VISTA HOME PREMIUM SERVICE PACK 1 WINDOWS VISTA ULTIMATE SERVICE PACK 1 These license terms are an agreement between you and  ·the device manufacturer that distributes the software with the device, or  ·the software installer that distributes the software with the device. Please read them. They apply to the software named above, which includes the media on which you received it, if any. Printed-paper license terms, which may come with the software take the place of any on-screen license terms. The terms also apply to any Microsoft updates,  ·supplements,  ·Internet-based services, and  ·support services for this software, unless other terms accompany those items. If so, those terms apply. Some of the terms have changed since the initial release of Windows Vista. The changes include:  ·details about the number of service connections available  ·additional information about the activation and validation functions of the software, which determine whether the software is counterfeit, improperly licensed or a non-genuine Windows product  ·additional privacy disclosures about Internet-based services  ·description of rights for specific-geographic softwareThis list highlights some of those changes. The terms below govern your use of the software. If you obtain updates or supplements directly from Microsoft, Microsoft, and not the manufacturer or installer, licenses those to you. By using the software, you accept these terms. If you do not accept them, do not use the software. Instead, contact the manufacturer or installer to determine their return policy for a refund or credit.. As described below, using the software also operates as your consent to the transmission of certain computer information during activation, validation and for Internet-based services.If you comply with these license terms, you have the rights below for each license you acquire. 1. OVERVIEW a. Sof tware. The software includes desktop operating system software. This software does not include Windows Live services. Windows Live is a service available from Microsoft under a separate agreement. b. License Model. The software is licensed on a per copy per device basis. c. Edition Specific Rights. See the Additional License Terms sections at the end of this agreement for license terms that apply to specific editions of the software. . INSTALLATION AND USE RIGHTS. The software license is permanently assigned to the device with which you acquired the software. That device is the â€Å"licensed device. † A hardware partition or blade is considered to be a separate device. a. Licensed Device. You may install one copy of the software on the licensed device. You may use the software on up to two processors on that device at one time. You may not use the software on any other device. b. Number of Users.Except as provided in the Device Connections (all editions), Remote Access Techn ologies (Home Basic and Home Premium editions) and Other Access Technologies (Ultimate edition) sections below, only one user may use the software at a time. c. Alternative Versions. The software may include more than one version, such as 32-bit and 64-bit. You may use only one version at one time. If the manufacturer or installer provides you with a one-time selection between language versions, you may use only the one language version you select. 3. ADDITIONAL LICENSING REQUIREMENTS AND/OR USE RIGHTS. . Multiplexing. Hardware or software you use to  ·pool connections, or  ·reduce the number of devices or users that directly access or use the software (sometimes referred to as â€Å"multiplexing† or â€Å"pooling†), does not reduce the number of licenses you need. b. Font Components. While the software is running, you may use its fonts to display and print content. You may only  ·embed fonts in content as permitted by the embedding restrictions in the fonts; and  ·temporarily download them to a printer or other output device to print content. . Icons, images and sounds. While the software is running, you may use but not share its icons, images, sounds, and media. 4. MANDATORY ACTIVATION. Activation associates the use of the software with a specific device. During activation, the software will send information about the software and the device to Microsoft. This information includes the version, language and product key of the software, the Internet protocol address of the device, and information derived from the hardware configuration of the device.For more information, see http://go. microsoft. com/fwlink/? Linkid=96549. By using the software, you consent to the transmission of this information. If properly licensed, you have the right to use the version of the software installed during the installation process up to the time permitted for activation. Unless the software is activated, you have no right to use the software after the time permitted for activation. This is to prevent its unlicensed use. You are not permitted to bypass or circumvent activation.If the device is connected to the Internet, the software may automatically connect to Microsoft for activation. You can also activate the software manually by Internet or telephone. If you do so, Internet and telephone service charges may apply. Some changes to your computer components or the software may require you to reactivate the software. The software will remind you to activate it until you do. 5. VALIDATION. a. Validation verifies that the software has been activated and is properly licensed.It also verifies that no unauthorized changes have been made to the validation, licensing, or activation functions of the software. Validation may also check for certain malicious or unauthorized software related to such unauthorized changes. A validation check confirming that you are properly licensed permits you to continue to use the software, certain features of the software or to obtain additional benefits. You are not permitted to circumvent validation. This is to prevent unlicensed use of the software. For more information, see ttp://go. microsoft. com/fwlink/? Linkid=96550. b. The software will from time to time perform a validation check of the software. The check may be initiated by the software or Microsoft. To enable the activation function and validation checks, the software may from time to time require updates or additional downloads of the validation, licensing or activation functions of the software. The updates or downloads are required for the proper functioning of the software and may be downloaded and installed without further notice to you.These updates and downloads may be delivered to you through the Windows Update service (if you use the service) or through other means. During or after a validation check, the software may send information about the software, the device and the results of the validation check to Microsof t. This information includes, for example, the version and product key of the software, any unauthorized changes made to the validation, licensing or activation functions of the software, any related malicious or unauthorized software found and the Internet protocol address of the device.Microsoft does not use the information to identify or contact you. By using the software, you consent to the transmission of this information. For more information about validation and what is sent during or after a validation check, see http://go. microsoft. com/fwlink/? Linkid=96551. c. If, after a validation check, the software is found to be counterfeit, improperly licensed, a non-genuine Windows product, or includes unauthorized changes, the functionality and experience of using the software will be affected, for example: Microsoft may repair the software, remove, quarantine or disable any unauthorized changes that may interfere with the proper use of the software, including circumvention of th e activation or validation functions of the software, or  ·check and remove malicious or unauthorized software known to be related to such unauthorized changes, or  ·provide notice that the software is improperly licensed or a non-genuine Windows product and you may  ·receive reminders to obtain a properly licensed copy of the software, or  ·need to follow Microsoft’s instructions to be licensed to use the software and reactivate, and you may not be able to use or continue to use the software or some of the features of the software, or  ·obtain certain updates or upgrades from Microsoft d. You may only obtain updates or upgrades for the software from Microsoft or authorized sources. For more information on obtaining updates from authorized sources see http://go. microsoft. com/fwlink/? Linkid=96552. 6. POTENTIALLY UNWANTED SOFTWARE. If turned on, Windows Defender will search your computer for â€Å"spyware,† â€Å"adware† and other potentially unwanted software. If it finds potentially unwanted software, the software will ask you if you want to ignore, disable (quarantine) or remove it.Any potentially unwanted software rated â€Å"high† or â€Å"severe,† will automatically be removed after scanning unless you change the default setting. Removing or disabling potentially unwanted software may result in  ·other software on your computer ceasing to work, or  ·your breaching a license to use other software on your computer. By using this software, it is possible that you will also remove or disable software that is not potentially unwanted software. 7. INTERNET-BASED SERVICES. Microsoft provides Internet-based services with the software. It may change or cancel them at any time. a.Consent for Internet-Based Services. The software features described below and in the Windows Vista Privacy Statement connect to Microsoft or service provider computer systems over the Internet. In some cases, you will not receive a separa te notice when they connect. You may switch off these features or not use them. For more information about these features, see the Windows Vista Privacy Statement at http://go. microsoft. com/fwlink/? linkid=96553. By using these features, you consent to the transmission of this information. Microsoft does not use the information to identify or contact you.Computer Information. The following features use Internet protocols, which send to the appropriate systems computer information, such as your Internet protocol address, the type of operating system, browser and name and version of the software you are using, and the language code of the device where you installed the software. Microsoft uses this information to make the Internet-based services available to you.  ·Plug and Play. You may connect new hardware to your device. Your device may not have the drivers needed to communicate with that hardware.If so, the update feature of the software can obtain the correct driver from Micr osoft and install it on your device. An administrator can disable this update feature.  ·Windows Update. To enable the proper functioning of the Windows Update service in the software (if you use it), updates or downloads to the Windows Update service will be required from time to time and downloaded and installed without further notice to you.  ·Web Content Features. Features in the software can retrieve related content from Microsoft and provide it to you.Examples of these features are clip art, templates, online training, online assistance and Appshelp. You may choose not to use these web content features.  ·Digital Certificates. The software uses digital certificates. These digital certificates confirm the identity of Internet users sending X. 509 standard encrypted information. They also can be used to digitally sign files and macros, to verify the integrity and origin of the file contents. The software retrieves certificates and updates certificate revocation lists over the Internet, when available.  ·Auto Root Update.The Auto Root Update feature updates the list of trusted certificate authorities. You can switch off the Auto Root Update feature.  ·Windows Media Digital Rights Management. Content owners use Windows Media digital rights management technology (WMDRM) to protect their intellectual property, including copyrights. This software and third party software use WMDRM to play and copy WMDRM-protected content. If the software fails to protect the content, content owners may ask Microsoft to revoke the software’s ability to use WMDRM to play or copy protected content.Revocation does not affect other content. When you download licenses for protected content, you agree that Microsoft may include a revocation list with the licenses. Content owners may require you to upgrade WMDRM to access their content. Microsoft software that includes WMDRM will ask for your consent prior to the upgrade. If you decline an upgrade, you will not be able to access content that requires the upgrade. You may switch off WMDRM features that access the Internet. When these features are off, you can still play content for which you have a valid license.  ·Windows Media Player.When you use Windows Media Player, it checks with Microsoft for  ·compatible online music services in your region;  ·new versions of the player; and  ·codecs if your device does not have the correct ones for playing content. You can switch off this last feature. For more information, go to http://go. microsoft. com/fwlink/? linkid=44073.  ·Malicious Software Removal/Clean On Upgrade. Before installation of the software, the software will check and remove certain malicious software listed at http://www. support. microsoft. com/? kbid=890830 (â€Å"Malware†) from your device.When the software checks your device for Malware, a report will be sent to Microsoft about any Malware detected or errors that occurred while the software was checking for Malware . No information that can be used to identify you is included in the report. You may disable the software’s Malware reporting functionality by following the instructions found at http://www. support. microsoft. com/? kbid=890830.  ·Network Connectivity Status Icon. This feature determines whether a system is connected to a network by either passive monitoring of network traffic or active DNS or HTTP queries.The query only transfers standard TCP/IP or DNS information for routing purposes. You can switch off the active query feature through a registry setting.  ·Windows Time Service. This service synchronizes with time. windows. com once a week to provide your computer with the correct time. You can turn this feature off or choose your preferred time source within the Date and Time Control Panel applet. The connection uses standard NTP protocol.  ·IPv6 Network Address Translation (NAT) Traversal service (Teredo).This feature helps existing home Internet gateway devices tr ansition to IPv6. IPv6 is next generation Internet protocol. It helps enable end-to-end connectivity often needed by peer-to-peer applications. To do so, each time you start up the software the Teredo client service will attempt to locate a public Teredo Internet service. It does so by sending a query over the Internet. This query only transfers standard Domain Name Service information to determine if your computer is connected to the Internet and can locate a public Teredo service. If you  ·use an application (e. . Windows Meeting Space) that needs IPv6 connectivity or  ·configure your firewall to always enable IPv6 connectivity by default standard Internet Protocol information will be sent to the Teredo service at Microsoft at regular intervals. No other information is sent to Microsoft. You can change this default to use non-Microsoft servers. You can also switch off this feature using a command line utility named â€Å"netsh†. b. Use of Information. Microsoft may use the computer information, error reports, and Malware reports to improve our software and services.We may also share it with others, such as hardware and software vendors. They may use the information to improve how their products run with Microsoft software. c. Misuse of Internet-based Services. You may not use these services in any way that could harm them or impair anyone else’s use of them. You may not use the services to try to gain unauthorized access to any service, data, account or network by any means. 8. SCOPE OF LICENSE. The software is licensed, not sold. This agreement only gives you some rights to use the software. The manufacturer or installer and Microsoft reserve all other rights.Unless applicable law gives you more rights despite this limitation, you may use the software only as expressly permitted in this agreement. In doing so, you must comply with any technical limitations in the software that only allow you to use it in certain ways. For more information, see the software documentation. You may not  ·work around any technical limitations in the software;  ·reverse engineer, decompile or disassemble the software, except and only to the extent that applicable law expressly permits, despite this limitation;  ·use components of the software to run applications not running on the software; make more copies of the software than specified in this agreement or allowed by applicable law, despite this limitation;  ·publish the software for others to copy;  ·rent, lease or lend the software; or  ·use the software for commercial software hosting services. 9. MICROSOFT . NET BENCHMARK TESTING. The software includes one or more components of the . NET Framework (â€Å". NET Components†). You may conduct internal benchmark testing of those components. You may disclose the results of any benchmark test of those components, provided that you comply with the conditions set forth at http://go. microsoft. com/fwlink/? LinkID=66406.No twithstanding any other agreement you may have with Microsoft, if you disclose such benchmark test results, Microsoft shall have the right to disclose the results of benchmark tests it conducts of your products that compete with the applicable . NET Component, provided it complies with the same conditions set forth at http://go. microsoft. com/fwlink/? LinkID=66406. 10. BACKUP COPY. You may make one backup copy of the media. You may use it only to reinstall the software. 11. DOCUMENTATION. Any person that has valid access to your computer or internal network may copy and use the documentation for your internal, reference purposes. 2. NOT FOR RESALE SOFTWARE. You may not sell software marked as â€Å"NFR† or â€Å"Not for Resale. † 13. GEOGRAPHIC RESTRICTIONS. If the software is marked as requiring activation in a specific geographic region, then you are only permitted to activate this software in the geographic region indicated on the software or device packaging. You may not be able to activate the software outside of that region. For further information on geographic restrictions, visit http://go. microsoft. com/fwlink/? LinkId=99189. 14. UPGRADES. To use upgrade software, you must first be licensed for the software that is eligible for the upgrade.Upon upgrade, this agreement takes the place of the agreement for the software you upgraded from. After you upgrade, you may no longer use the software you upgraded from. 15. PROOF OF LICENSE. a. Genuine Proof of License. If you acquired the software on a device or on a disc or other media, a genuine Microsoft Certificate of Authenticity label with a genuine copy of the software identifies licensed software. To be valid, this label must be affixed to the device or appear on the manufacturer’s or installer’s packaging. If you receive the label separately, it is invalid.You should keep the label on the device or the packaging that has the label on it to prove that you are licensed to use the software. If the device comes with more than one genuine Certificate of Authenticity label, you may use each version of the software identified on those labels. b. Windows Anytime Upgrade License. If you upgrade the software using Windows Anytime Upgrade, your proof of license is identified by  ·the genuine Microsoft Certificate of Authenticity label for the software you upgraded from, and  ·the genuine Microsoft proof of purchase label from a Windows Anytime Upgrade Kit you used to upgrade c.To identify genuine Microsoft software, see http://www. howtotell. com. 16. TRANSFER TO A THIRD PARTY. You may transfer the software directly to a third party only with the licensed device. You may not keep any copies of the software or any earlier version. Before any permitted transfer, the other party must agree that this agreement applies to the transfer and use of the software. The transfer must include the Certificate of Authenticity label. 17. NOTICE ABOUT THE MPEG-4 VISUAL STANDA RD. This software includes MPEG-4 visual decoding technology. MPEG LA, L. L. C. requires this notice:USE OF THIS PRODUCT IN ANY MANNER THAT COMPLIES WITH THE MPEG-4 VISUAL STANDARD IS PROHIBITED, EXCEPT FOR USE DIRECTLY RELATED TO (A) DATA OR INFORMATION (i) GENERATED BY AND OBTAINED WITHOUT CHARGE FROM A CONSUMER NOT THEREBY ENGAGED IN A BUSINESS ENTERPRISE, AND (ii) FOR PERSONAL USE ONLY; AND (B) OTHER USES SPECIFICALLY AND SEPARATELY LICENSED BY MPEG LA, L. L. C. If you have questions about the MPEG-4 visual standard, please contact MPEG LA, L. L. C. , 250 Steele Street, Suite 300, Denver, Colorado 80206; http://www. mpegla. com. 18. NOTICE ABOUT THE VC-1 VISUAL STANDARD.This software may include VC-1 visual decoding technology. MPEG LA, L. L. C. requires this notice: THIS PRODUCT IS LICENSED UNDER THE VC-1 PATENT PORTFOLIO LICENSES FOR THE PERSONAL AND NON-COMMERCIAL USE OF A CONSUMER TO (A) ENCODE VIDEO IN COMPLIANCE WITH THE VC-1 STANDARD (â€Å"VC-1 VIDEO†) OR (B) DECO DE VC-1 VIDEO THAT WAS ENCODED BY A CONSUMER ENGAGED IN A PERSONAL AND NON-COMMERCIAL ACTIVITY AND/OR WAS OBTAINED FROM A VIDEO PROVIDER LICENSED TO PROVIDE VC-1 VIDEO. NO LICENSE IS GRANTED OR SHALL BE IMPLIED FOR ANY OTHER USE. If you have questions about the VC-1 visual standard, please contact MPEG LA, L.L. C. , 250 Steele Street, Suite 300, Denver, Colorado 80206; http://www. mpegla. com. 19. THIRD PARTY PROGRAMS. The software contains third party programs. The license terms with those programs apply to your use of them. 20. EXPORT RESTRICTIONS. The software is subject to United States export laws and regulations. You must comply with all domestic and international export laws and regulations that apply to the software. These laws include restrictions on destinations, end users and end use. For additional information, see http://www. microsoft. com/exporting. 21. SUPPORT SERVICES.Microsoft provides support services for the software as described at http://www. support. microsoft . com/common/international. aspx. If you are using software that is not properly licensed, you will not be entitled to receive support services. 22. ENTIRE AGREEMENT. This agreement (including the warranty below), additional terms (including any printed-paper license terms that accompany the software and may modify or replace some or all of these terms), and the terms for supplements, updates, Internet-based services and support services that you use, are the entire agreement for the software and support services. 3. APPLICABLE LAW. a. United States. If you acquired the software in the United States, Washington state law governs the interpretation of this agreement and applies to claims for breach of it, regardless of conflict of laws principles. The laws of the state where you live govern all other claims, including claims under state consumer protection laws, unfair competition laws, and in tort. b. Outside the United States. If you acquired the software in any other country, the laws of that country apply. 24. LEGAL EFFECT. This agreement describes certain legal rights.You may have other rights under the laws of your state or country. You may also have rights with respect to the party from whom you acquired the software. This agreement does not change your rights under the laws of your state or country if the laws of your state or country do not permit it to do so. 25. LIMITATION ON AND EXCLUSION OF DAMAGES. Except for any refund the manufacturer or installer may provide, you cannot recover any other damages, including consequential, lost profits, special, indirect or incidental damages.This limitation applies to  ·anything related to the software, services, content (including code) on third party Internet sites, or third party programs; and  ·claims for breach of contract, breach of warranty, guarantee or condition, strict liability, negligence, or other tort to the extent permitted by applicable law. It also applies even if  ·repair, replacement or a refund for the software does not fully compensate you for any losses; or  ·Microsoft knew or should have known about the possibility of the damages.Some states do not allow the exclusion or limitation of incidental or consequential damages, so the above limitation or exclusion may not apply to you. They also may not apply to you because your country may not allow the exclusion or limitation of incidental, consequential or other damages. *********************************************************************** LIMITED WARRANTY A. LIMITED WARRANTY. If you follow the instructions and the software is properly licensed, the software will perform substantially as described in the Microsoft materials that you receive in or with the software.B. TERM OF WARRANTY; WARRANTY RECIPIENT; LENGTH OF ANY IMPLIED WARRANTIES. The limited warranty covers the software for 90 days after acquired by the first user. If you receive supplements, updates, or replacement software during those 90 days, they w ill be covered for the remainder of the warranty or 30 days, whichever is longer. If you transfer the software, the remainder of the warranty will apply to the recipient. To the extent permitted by law, any implied warranties, guarantees or conditions last only during the term of the limited warranty.Some states do not allow limitations on how long an implied warranty lasts, so these limitations may not apply to you. They also might not apply to you because some countries may not allow limitations on how long an implied warranty, guarantee or condition lasts. C. EXCLUSIONS FROM WARRANTY. This warranty does not cover problems caused by your acts (or failures to act), the acts of others, or events beyond the reasonable control of the manufacturer or installer, or Microsoft. D. REMEDY FOR BREACH OF WARRANTY.The manufacturer or installer will, at its election, either (i) repair or replace the software at no charge, or (ii) accept return of the product(s) for a refund of the amount paid, if any. The manufacturer or installer may also repair or replace supplements, updates and replacement software or provide a refund of the amount you paid for them, if any. contact the manufacturer or installer about its policy. These are your only remedies for breach of the limited warranty. E. CONSUMER RIGHTS NOT AFFECTED. You may have additional consumer rights under your local laws, which this agreement cannot change. F.WARRANTY PROCEDURES. Contact the manufacturer or installer to find out how to obtain warranty service for the software. For a refund, you must comply with the manufacturer’s or installer’s return policies. G. NO OTHER WARRANTIES. The limited warranty is the only direct warranty from the manufacturer or installer, or Microsoft. The manufacturer or installer and Microsoft give no other express warranties, guarantees or conditions. Where allowed by your local laws, the manufacturer or installer and Microsoft exclude implied warranties of merchantabilit y, fitness for a particular purpose and non-infringement.If your local laws give you any implied warranties, guarantees or conditions, despite this exclusion, your remedies are described in the Remedy for Breach of Warranty clause above, to the extent permitted by your local laws. H. LIMITATION ON AND EXCLUSION OF DAMAGES FOR BREACH OF WARRANTY. The Limitation on and Exclusion of Damages clause above applies to breaches of this limited warranty. This warranty gives you specific legal rights, and you may also have other rights which vary from state to state. You may also have other rights which vary from country to country. MICROSOFT WINDOWS VISTA HOME BASIC SERVICE PACK 1ADDITIONAL LICENSE TERMS. The following additional license terms apply to Microsoft Windows Vista Home Basic. 1. Device Connections. You may allow up to 5 other devices to connect to the software installed on the licensed device to use File Services, Print Services, Internet Information Services and Internet Connect ion Sharing and Telephony Services. However, you may not exceed a total of 5 connections at one time. 2. Remote Access Technologies. You may remotely access and use the software installed on the licensed device from another device to share a session using Remote Assistance or similar technologies.A â€Å"session† means the experience of interacting with the software, directly or indirectly, through any combination of input, output and display peripherals. 3. Other Remote Uses. You may allow any number of devices to access the software installed on the licensed device for purposes other than those described in the Device Connections and Remote Access Technologies sections above, such as to synchronize data between devices. 4. Use with Virtualization Technologies. You may not use the software installed on the licensed device within a virtual (or otherwise emulated) hardware system. MICROSOFT WINDOWS VISTA HOME PREMIUM SERVICE PACK 1ADDITIONAL LICENSE TERMS. The following additi onal license terms apply to Microsoft Windows Vista Home Premium. 1. Device Connections. You may allow up to 10 other devices to connect to the software installed with the licensed device to use File Services, Print Services, Internet Information Services and Internet Connection Sharing and Telephony Services. However, you may not exceed a total of 10 connections at one time. 2. Remote Access Technologies. You may remotely access and use the software installed on the licensed device from another device to share a session using Remote Assistance or similar technologies.A â€Å"session† means the experience of interacting with the software, directly or indirectly, through any combination of input, output and display peripherals. 3. Other Remote Uses. You may allow any number of devices to access the software installed on the licensed device for purposes other than those described in the Device Connections and Remote Access Technologies sections above, such as to synchronize dat a between devices. 4. Use with Virtualization Technologies. You may not use the software installed on the licensed device within a virtual (or otherwise emulated) hardware system. 5. Media Center Extender.You may have 5 Media Center Extender Sessions (or other software or devices which provide similar functionality for a similar purpose) running at the same time to display the software user interface or content on other displays or devices. 6. Electronic Programming Guide. If the software includes access to an electronic programming guide service that displays customized television listings, a separate service agreement applies to the service. If you do not agree to the terms of the service agreement, you may continue to use the software, but you will not be able to use the electronic programming guide service.The service may contain advertising content and related data, which are received and stored by the software. The service is not available in all areas. Please consult the soft ware information for instructions on accessing the service agreement. 7. Related Media Information. If you request related media information as part of your playback experience, the data provided to you may not be in your local language. Some countries or regions have laws and regulations which may restrict or limit your ability to access certain types of content. 8. Consent to Update Infrared Emitter/Receiver.The software may contain technology to ensure the proper functioning of the infrared emitter/receiver device that ships with certain Media Center-based products. By accepting these license terms, you agree that the software may update the firmware of this device. 9. WORLDWIDE USE OF THE MEDIA CENTER. Media Center is not designed for use in every country. For example, although the Media Center information may refer to certain features such as an electronic programming guide or provide information on how to configure a TV tuner, these features may not work in your area.Please re fer to the Media Center information for a list of features that may not work in your area. 10. NOTICE ABOUT THE MPEG-2 VISUAL STANDARD. This software includes MPEG-2 visual decoding technology. MPEG LA, L. L. C. requires this notice: USE OF THIS PRODUCT IN ANY MANNER THAT COMPLIES WITH THE MPEG 2 VISUAL STANDARD IS PROHIBITED, EXCEPT FOR USE DIRECTLY RELATED TO (A) DATA OR INFORMATION (i) GENERATED BY AND OBTAINED WITHOUT CHARGE FROM A CONSUMER NOT THEREBY ENGAGED IN A BUSINESS ENTERPRISE, AND (ii) FOR PERSONAL USE ONLY; AND (B) OTHER USES SPECIFICALLY AND SEPARATELY LICENSED BY MPEG LA, L.L. C. If you have questions about the MPEG-2 visual standard, please contact MPEG LA, L. L. C. , 250 Steele Street, Suite 300, Denver, Colorado 80206; http://www. mpegla. com. MICROSOFT WINDOWS VISTA ULTIMATE SERVICE PACK 1 ADDITIONAL LICENSE TERMS. The following additional license terms apply to Microsoft Windows Vista Ultimate. 1. Device Connections. 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Response paper Essay Example | Topics and Well Written Essays - 500 words

Response paper - Essay Example If this is how to define a miracle then obviously child birth is a miracle, because it is the realization that a normal biological event has brought a brand new life into the world. If one considers that the Nike advert the realization and self fulfillment of individual attaining goals that are believed to beyond that individual’s capabilities can be considered wonderful. The main difference between Hobbs’ miracle story structure and the Nike advert is that usually a miracle is the realization of the divine; as opposed to self-fulfillment of the individual. Yet, as Hobbs indicates a miracle changes with society and culture; therefore in modern culture a lot of what was thought miraculous and the act of the divine can be explained through scientific fact. Therefore the miraculous is more to do with faith, whether it is in the divine, nature or one’s self. Hence, the angle of the miraculous as self-realization, as life changing or wonderful then in the modern era w here a considerable amount of people have turned away from the external belief of the divine to self-fulfillment. In many ways the Nike advert is like the miracle story presented by Hobbs because it is indicating that there are wonderful, life changing events as long as one has either faith in themselves or the divine. The main difference is that the divine is no longer necessary. 2) Read Staley and Walsh, â€Å"Hayes† and Note at least three significant differences between the three versions of the story (think in terms of plot, setting, dialogue, characters). How would most scholars account for the similarities? What might account for the differences? Hayes’ family movie of Jesus is quite an interesting take, because it picks parts from the Gospels of Mark, Luke and John and creates another version of the miracles of Jesus. The first interesting point is that Hayes uses Luke’s version of Mary Magdalene whereby

Evolution of Nursing Research Paper Example | Topics and Well Written Essays - 2500 words

Evolution of Nursing - Research Paper Example It is imperative to study of history of nursing as it aids in having a better perception towards communal services and also it helps to develop an understanding towards the issues that were persistently tackling the occupation. With this understanding nurses are allowed to inflate an admiration of the role the occupation has performed in the wellbeing and care system of any country (Donahue, 1991). The present article discusses the history of nursing with an emphasis on communal inclination on the development and proliferation of this occupation. Nursing profession has varied categorization under different cultural domains. In 15th century the nursing profession was associated with the motherly care that is given by a women who looks after the child. Gradually nursing has evolved with this feeling and perception, to nurture or to nourish in complete sense. It encourages the individual towards value for life and existence. Earlier, this was taken care by the nuns and the infantry who provided such provisions. In UK nurses are often called "sisters" (Egenes). Nursing in Antiquity It is not easy to become a care provider and therefore in the ancient times. In the Zuni tribes, this charge was given to the much ahead of the time when the baby actually realize what is her fate to be. If a baby is born, with a segment of placenta, enveloping her face, it was considered as a symbol that the infant is predestined to be a caregiver (Henly, 2007). As the women possess the caring nature by instinct, she has the potential of providing care and attention to her infants and family members, therefore in many cultures and societies women is assigned the task to continue with nursing care to the injured and sick individuals of the society. During the era of inception of nursing care there was no facility of providing any kind of formal education to the nurses and therefore whatever were the traditional methods available with the society, nurses learned them and hence it was pass ed from one generation to another. Nurses also learned through their keen observation when others do care for the sick people, in certain cases when they found their experience and expertise inadequate they either consulted the physician or they adopted the process of trial and error. If the hit and trial procedure gained success it used to become the standard and was utilized for other similar ailments. Thus the practice of nursing care was instituted (Egenes). It was during the early Christian era when the nurses categorized and systemized themselves in group. The preaching of church encompassed charity, self-sacrifice, help and aids to others. Females with some educational backgrounds (Deaconess) were selected by the authorities of the church to serve and care for the ailing individuals. Deaconesses were females either they were Roman matrons or widows. One of the deaconesses, Fabiola established Christian Hospital in Rome and provided the expert care. The deaconess Phoebe is cal led as the first "visiting nurse" (Nutting, 1907). During the era of antiquity, the most preferred and the protected care was the care provided by the family members, clansmen and friends. Hospitalizations were rare and was done for those who do not have any close by relative or family to take care. Earlier hospitals were run by the nuns and monks of the religion. Although because of lack of awareness the individuals were placed together, for instance an individual with smallpox could be placed with the individual having fracture. Diagnosis was poor

Make an argument for what you believe the THEME of this short story is Essay

Make an argument for what you believe the THEME of this short story is - Essay Example In my opinion, the main theme in this short story would be the perception that Indians hold about their fellow Indian Americans, which revolves around the issue of class and acceptance, and how most of them would choose to interact with individuals who hold opposing views from what is expected by society (Johansen 347). What this means is that; Indian Americans will only accept their own if they have been accepted by the white man’s social order. It is through this story that one can see how the Indians learn to see themselves or the changes they wish to see, even if they seem impossible to attain. Countless individuals believe that the Indian Americans themselves have already labeled themselves depending on how society demands (Johansen 352). This is seen through the short story that talks about an Indian American basketball team that is going to face off against another Indian team, but has to overcome challenges in order to play. Before the start of the game, arguments and discussions ensue over the authenticity of one group of the Indian players. In order to play, it was required that the players had to have BIA enrollment cards, or have at least one-quarter of Indian blood (Forbes 225). In my opinion, it may be difficult to prove how authentic one’s race may be, especially to a group that is of the same race, who consider themselves superior due to various factors. The irony that arises in this situation is seen in the manner in which these different groups of individuals seem to accept the fact that being labeled is fine, and that it seems to divide them but they do not pay attention to it. It is funny to think of one group of individuals, all minorities, being prejudiced against each other because they do not have their names or enrollment numbers in a government database. This labeling proves that even as the white society left the Indian communities, and all other races alone, fighting and racism would still continue. The only difference

HSBC E-Business Challenges and Mitigation Essay

HSBC E-Business Challenges and Mitigation - Essay Example As the paper highlights that the basic derivation of such nature is spread in the form of various Malwares and intentional programs which result in harmful activities for a particular business or internet community at large. The various security concerns are dependent on the technologies in use like Ajax and other majority of technologies used. The composite feature of the security concerns are as follows: This paper outlines that the largest threat is content exploitation and the various implications of duplicating a wrong site to the transacting parties. It is quite often seen in practice wherein the content is misrepresented with wrong and misleading information about the subject. Often the content which is uploaded and saved by users are not properly referenced like Wikipedia and are nor taken as valid sources for fetching content in many universities. The various objectives which are desired to be achieved would be quite misleading in such cases and make sure that all the various thoughts are achieved to its maximum limit. The security still remains the primary issue for any online activity and when it comes to online transaction the threats increase multifold. Transfer of funds and various online trading activities would meet with severe access control for fetching a secured manner for access and security control. The online operations are still facing the worst dangers from secu rity and fraud and continue the traditional process of fetching the business. The better security mechanisms would enable to enrich businesses and would contribute largely to the faith of online transactions are would enable to reach customers base for better catering of products and services.

Information Technology - Questions to be answered Essay

Information Technology - Questions to be answered - Essay Example Expert systems (in general all symbolic systems) and neural networks are two "rival" approaches to Artificial Intelligence, both having different application areas within this scope. expert system design may take months of gathering information and testing. On the other hand, a neural network may be designed and trained in a few days after most examples related with the domain are gathered. A good rule of thumb is if the rules are not well defined and there is a lot of training data then use neural network approach. If there are no examples available then a classical expert system approach may be taken. Apart from this, there are of course other criteria for deciding which approach to follow: Expert system technology is a mature and well expressed technology which is currently available. it can be stated that the desire for increased knowledge has brought expert systems out of the research laboratories into the office. Expert systems are good at procedural types of problems such as strategy, scheduling, and teaching. They are better than manuals because they ask the user only relevant information, they incorporate past experience into solving the problem, and they answer questions about their reasoning process [17]. Data warehousing can ensure that a company remains profitable as... 2. Summarize how a data warehouse might become a survival issue for a company Data warehousing can ensure that a company remains profitable as it can help businesses and consumers cut through the chase and provide a more meaningful service to both consumer and business, or they can be used in such a way as to harm the business, the consumer or both. With this potentially tremendous power comes tremendous responsibility. Companies that choose to engage in data warehousing activities should have in place not only a technical team for implementation, but also a sound data security policy as well as an ethical use policy. These policies should be made available to the consumers whose information is stored within the warehouse. The following table summarizes the seven myths and counter-myths discussed in this paper, organized by value to the consumer, business and society as a whole. Source: (Joseph Cazier and Ryan LaBrie, 7 Myths of Common Data Warehousing Practices: An examination of consumer, business and societal value. 2003) 3. ERP, CRM and other behemoth conceptual information systems represent behemoth physical systems. Compare and contrast whether or not such behemoth conceptual systems inhibit an organization's physical system and its ability to be agile The phrase "agile organization" refers to an organization that can respond in a real-time enough fashion to situations that impact the health and well-being of the organizations and its stakeholders. Becoming "agile" typically involves a combination of process re-engineering as well as the deployment of application, infrastructure and management capabilities with the goal of taking time and cost out of business processes, while improving the quality of these

Late Travel company (LT) Research Paper Example | Topics and Well Written Essays - 4750 words

Late Travel company (LT) - Research Paper Example DBMS uses various models including relational model. DBMS utilizes query language to get information. A query language can analyze and update data. It takes care of the security of the database. Unauthorized users are prevented from viewing, updating etc of the database. Modeling language, query language, data structure and transaction mechanism are the main parts of DBMS.With the help of 'Data Manipulation' subsystem the user can add, delete or change information in a database. Relational Databases are so popular in that they are the absolute choice for storage of financial records, logistical information, manufacturing in formation, personal information etc. The software is Relational Database Management System. (RDMS) Constraint restricts the domain of an attribute and also the data to be stored in relations. . SQL makes use of 'check constraints'. There are also domain constraints as every attribute has a related domain. , Normalization is an integral part of relational model. It checks duplication of data and simultaneously loss of data integrity. The Relational Model has three parts. Structures are objects which store the data. Data has to remain the same during all the operations. It should not get disturbed during transfer, storage and retrieval. Data Integrity takes care that the data will always be consistent, correct and accessible. It remains faithful to its source. Referential integrity is the mos... It checks duplication of data and simultaneously loss of data integrity. The Relational Model has three parts. Structures are objects which store the data. Operations manipulate the structure and the data it contains. They follow a set of rules. Integrity rules decide the operations on the data and structure. In fact it protects both. Data has to remain the same during all the operations. It should not get disturbed during transfer, storage and retrieval. Data Integrity takes care that the data will always be consistent, correct and accessible. It remains faithful to its source. However in the internet, the data is broken into packets, before being transferred. Data integrity ensures that, even then the data is put back to shape and recovered. Data integrity can be disturbed by malfunctioning of hardware, attack of software applications by viruses. Human error in data entry is another cause. Referential integrity is the most common. In this, the errors in the relationship between a foreign key and primary key are avoided. Proper use of integrity constraints will prevent end user from writing invalid matters. Also unauthorized persons cannot alter the data. 'Server enforced data integrity' is the most dependable data integrity. RDBMS is considered the authority to accept or reject data. Normalize: It is advisable to normalize the database while designing a relational database. Normalizing to 'Third Normal Form' is always recommended. It means, the attributes in each table should depend on the key. Normalization takes care that errors in data input at are reduced. It removes excess data from records. Data model is an integrated collection of concepts for describing relationship between various data, constraints on

The Pros of Therapeutic Cloning Essay Example for Free

The Pros of Therapeutic Cloning Essay Are you for or against human cloning? Before you answer this pertinent question, picture this. A loved one who is very dear to you is diagnosed with a serious disease such as muscular dystrophy, Parkinson’s disease, or even diabetes. If they could be treated, cured or have their life saved by stem cells or the results of cloning research, would that change your answer? Cloning can be defined as creating â€Å"an identical copy of a plant or animal from the genetic material of a single organism† (Cloning). There are two main types of human cloning, reproductive and therapeutic. Reproductive human cloning would essentially produce entire, living human beings, whereas therapeutic cloning would only produce parts or pieces such as tissue samples or organs needed for transplantation. The major debate over cloning is an ethical one. Would a clone have the same rights as the original? Would cloning result in a new form of slavery? Personally, I am not sure what the answers to these questions are. But regardless, therapeutic cloning should be allowed because humans are not being created, only the components needed to heal ailing patients. One major issue in regards to the cloning debate is the conjoining of the two separate types of cloning. The public sees cloning as the creation of a belated twin, which actually only describes reproductive cloning. When most people think about cloning they picture a mad scientist creating faux people in some dank, secret laboratory. In reality, this is about as far from the truth as one can get. Medical science is very far from creating actual people. However, we are much closer to discovering the necessary technology for producing cells and tissue samples essential for the treating, and possibly curing, of many debilitating diseases. Stem cell research is a major part of indispensable advances in therapeutic cloning. â€Å"Stem cells are useful because of their ability to become other cell types†¦Embryonic stem (ES) cells, however, have a much greater developmental potential [than Adult stem cells] and can be coaxed to give rise to nearly every cell type† (Davies, Fairchild, and Silk). Stem cells can be used to start established cell lines, from which multiple different cell types can be grown. This technology could be utilized majorly for replacement tissue growth, which is crucial to the treatment of diseases such as Parkinson’s, multiple sclerosis, or amyotrophic lateral sclerosis, which is more commonly referred to as Lou Gehrig’s disease. Therapeutic cloning is not nearly as complicated as some people make it out to be. According to Kevin Bonsor and Cristen Conger on the How Stuff Works website, which is a Discovery Channel company, therapeutic cloning involves a serious of steps. DNA is extracted from a sick person. The DNA is then inserted into an enucleated donor egg [an egg with the nucleus removed]. The egg then divides like a typical fertilized egg and forms an embryo. Stem cells are removed from the embryo. Any kind of tissue or organ can be grown from these stem cells to treat various ailments and diseases. Using this process, healthy organs can be grown to replace damaged ones, or new skin can be produced to graft onto a burn victim. Furthermore, neurons can be grown to help treat patients with Alzheimer’s, Parkinson’s, or other neurological ailments. Therapeutic cloning is referred to in the field as nuclear transportation or, more specifically, somatic cell nuclear transfer. According to an article written by Chan et al. in 2008, scientists conducted a study to learn whether or not they could treat Parkinson’s in mice and it began with the â€Å"derivation of 187 ntES [(nuclear transfer Embryonic Stem)] cell lines from twenty four parkinsonian mice. † Based on the information found in this study it is reasonable to say that, using therapeutic cloning, we may be able to treat Parkinson’s disease in mice (Chan et al. ). Taking that into account, it is hardly a far stretch until medical experts are capable of treating human sufferers of Parkinson’s. Furthermore, this study alone should be proof enough that research into therapeutic cloning is not only ethical, but necessary. Gregg Wasson was a distinguished law practitioner, and his fiancee, Ann Campbell, an author of children’s books. That is, until they were both diagnosed with Parkinson’s disease and their careers were ended by their impending dementia. Somehow, with help from the twenty five odd medications he take every day, Gregg managed to testify on behalf of the Coalition for the Advancement of Medical Research (CAMR) in front of the U. S. Senate Committee on the Judiciary. With medicine where it is right now, this man is required to spend around $11,000 every year on his medication, and continue to medicate every three hours. Furthermore, â€Å"Parkinson’s medications become less effective over time†, so eventually his medications will no longer accomplish their job and he will slowly die (Therapeutic). If the government were to put a ban on therapeutic cloning, this would be the life that millions of Americans would be condemned to. However, if research is allowed to continue, we could someday be able to help these people, or even cure them. In the words of Gerald Ford, the thirty-eighth president of the United States of America, reproductive cloning would be â€Å"a perversion of science†. On the other hand, however, he argues that therapeutic cloning is anything but. In 2002, around the time of Ford’s eighty-ninth birthday, a bill was put before Congress that would ban not only reproductive cloning, but therapeutic as well. The late President Ford said that therapeutic cloning is â€Å"a very different branch of science that holds limitless potential to improve or extend life for 130 million Americans now suffering from chronic or debilitating conditions. He felt that all of these people deserved the best possible care that science and medicine could possibly produce, and banning therapeutic cloning would hinder advancement toward this goal significantly (Ford). The absolute epitome of the opposition to cloning is that people should not have the power to create people. This resistance does not apply here since I am only in favor of therapeutic cloning. Some may say that growing human tissue is equally as immoral as creating entire humans, to which I reply, is taking a biopsy equally as immoral as committing murder? Others may say that cloning is a boldfaced violation of the Nuremburg code. I feel that this does not even remotely apply, since the code says, in layman’s terms, that it is wrong to initiate experimentation on a human subject when it is known that the outcome may be serious pain, injury, or death. â€Å"People have been cloning plants for thousands of years†¦Many common fruits, vegetables, and ornamental plants are produced in this way from parent plant with especially desirable characteristics† (Cloning). Why, then, are people so opposed to it now? Fear of the unknown begets anger and opposition. Society has no idea what may come of cloning or stem cell research, so they wholeheartedly combat them. A number of people believe they do know will happen, and their ideas are often incredible stretches of the imagination. In my opinion, the worst possible outcome of therapeutic cloning would be to discover that some conditions and diseases are actually irreversible or incurable.

The Fast Food And Quick Service Restaurant Industry Marketing Essay

The Fast Food And Quick Service Restaurant Industry Marketing Essay For the mid-term paper I have chosen the food beverage category from the 2008 Inc 500 list. Companies in this industry are involved in processing, packaging and delivering of food and beverage. This includes prepared foods, packaged foods, alcoholic and nonalcoholic beverages. The company with the highest revenue on this list is Wingstop with revenue of $206.6 million in 2008 and the company with the highest growth rate is The Snack Factory with a growth as high as 18,371.3%. The company in lowest quartile of the top 2008 Inc. 500 Food Beverage list that I think will move up the most positions is a company called Saladworks. In this paper I will evaluate for the different companies what industry they are in and if it is an attractive industry. I will use Michael Porters five basic competitive forces to evaluate the competition and profitability of the industries. The basic forces are threat of new entrants, power of suppliers, power of customers, threat of substitutes and rivalry among existing competitors. For Wingstop and The Snack Factory I will further evaluate positioning, competitive advantage, trends, customers, products, business model, core competencies and competition for each. For Saladworks I will explain why I think they will move up the most positions. Wingstop is a Restaurant chain serving made-to-order buffalo chicken wings, side dishes and beer in 28 states across the U.S. (Inc 500) The company was founded in 1994 and was successful in creating a niche in chicken dining. They started franchising in 1997 and have a nostalgic, aviation-theme in their restaurants. The industry that they are in is the fast food and quick-service restaurant industry. I will have a look at industry competition to evaluate if this is an attractive industry. The threat of new entrants in this industry is moderate. There are some important barriers to entry but the lack of some significant ones makes it vulnerable. The barriers that are in place are high investments and high fixed costs. Especially marketing and advertising costs to keep existing customers and getting new ones are high for the big chains. There is relatively high degree of brand loyalty to some branded chains and franchise licenses are protected as intellectual property. The barriers that are not in place includes the absent of economics of scale meaning even small local stores can be profitable. Many consumers are also price sensitive and the cost of switching is low. Because of the lack of some of the most important barriers the threat of new entries is substantial. The power of suppliers in this industry is considerable but mostly for small restaurants. The distribution to the fast food chains is dominated by a few large suppliers that can put pressure on smaller businesses. But with the bigger chains like McDonalds the suppliers stand weaker in a bargaining situation. The power of customers and the pressure they can put on the industry is relatively moderate. This is because the consumers in principle can produce the product themselves if they want. They are also price-sensitive so the prices are kept low and it doesnt cost customers anything to switch to an alternative product. The threat of substitutes in the industry is high. Fast food faces constant competition from home cooked food. In addition the fast food product is not differentiated and consumers can easily go from McDonalds to for example Burger King. The price for most fast foods is in the same low range and it is easy to switch to an alternative restaurant. Rivalry among existing competitors is also high. There are many small players with the same size but in the high end a number of big franchise chains. They have many of the same strategies such as low price, quick service and quality. There is almost no differentiation between the businesses and the growth of one company goes on the expense of a competitor so spending on advertising tends to be high. The industry has suffered a lot of criticism coming from the high coverage of negative health effects and obesity from diverse media. Even do rivalry between competitors is high and there is a lot of negative media coverage this is an attractive industry to be in. People are still buying these often calorie busting products and the sales were more than $180 billion in 2007. (Hoovers) Positioning Wingstop position itself as healthy finger food chain. They use lot of funds to market that the chain is not selling unhealthy fast food and that they always serve fresh homemade food. Their competitive advantages include their award-winning recipes and simple concept, but also important is their marketing and distribution partnership with high profile American football team Dallas Cowboys. Their deal with the team has made them the exclusive chicken wing vendor in the team stadium and also made a lot of hype around the chain. With more than 600 open or under development restaurants in 27 states they have proven that the concept is scalable in the U.S. The simple concept of selling just chicken wings with some side dishes has been well received by the public. Scalability internationally is more difficult because buffalo chicken wings are a traditional American bar food and are not widely available outside the U.S. Scalability in the ranks of McDonalds is therefore questionable but no t impossible with the right use of resources. Their advantage is also sustainable if they continue with the simple concept, focus solely on the chicken wings and invest further in the process that makes them unique among competitors. This chain is definitely here to stay. Trends A trend that is working against the company is the increased media focus on health and diet issues associated with fast food chains. The industry is also very competitive and Wingstop has to spend a lot on advertising to keep consumers away from their competitors. Another trend that is acting for the company is the increasingly busy workdays that make people eat out instead of making food at home. Consumers often chose the fastest and cheapest alternative when they are in a hurry and need to eat on the go. Problem The problem Wingstop is solving is the elementary need for food and the need for having it made and served fast when people dont have time do make it themselves. The need for food is an aspirin problem with regards to Maslows hierarchy of needs because the physiological need must be met or the human body simply cannot continue to function. But the need for a fast meal is rather a strong vitamin problem because even with hectic workdays you can decide to take time to make your own food. The job to be done is to be available and visible to serve customers. Customers The customers are everyday consumers that have a liking for chicken wings. The consumers are families looking to have a good time without having to cook themselves and singles with a hectic workdays that doesnt have time cook and need something easy. Product Their product is primarily Buffalo style chicken wings but they also sell different chicken types, side dishes and beer. Other chicken alternatives are boneless strips and breaded chicken. Their side dishes includes fresh cut seasoned fries, potato salad, creamy cole slaw, hot cheddar cheese sauce, bourbon baked beans, crispy veggie sticks and dips. More than just the physical products they sell an experience. The American bar experience in a 1930-40s pre-jet aviation theme inspired setting. Business model Their business model is that of a manufacturer. Their main product is a nondurable physical asset in the form of food and they buy the raw materials and transform them into their product as a creator. Even do they outsource much of the actual production as a large part of their branch consist of franchises they are still a creator. Wingstop have clear routines for every franchise so that the product tastes the same everywhere you buy it and so they do substantial design of the product and are therefore not a distributor. Core competencies To continue to succeed Wingstop need to be top of the line when it comes to marketing. In addition to the process of making the popular chicken wings they sell their most important core competency is the ability to advertise the brand and create hype around their restaurant chain. They have extended a contract with their national spokesman, Super Bowl hero Troy Aikman and this shows that they are on the right track. As mentioned earlier the competition among fast food chains are tough and the only ones that survives are the ones that get through too consumers and keeps them coming back. To get consumers to come back the food and service in the restaurants needs to be excellent. Because many of their restaurants are franchises they need to be good at creating solid routines so the experience in the restaurants doesnt differ from each other. But the most important factor to continue the success is to be visible and stand out among the fast food restaurants and this must be done by adve rtising and creative marketing. Competition The competition Wingstop faces is all the different fast food chains including not only the restaurants that sell chicken wings but also the ones that offer hamburgers, pizza tacos and more. The big competitors in the segments as a whole are McDonalds, Burger King, Wendys, Pizza Hut and Taco Bell to mention some that has a large part of the market shares. More directly Wingstop has to compete with the other restaurants offering similar chicken wing meals. Some of the competitor chains are Buffalo Wild Wings, Hooters, Wing Zone, Applebees, Brinker, Carlson Restaurants, Damons, Darden, Family Sports Concepts, Fox Hound Restaurant, Ker Inc, Papa Johns and Zaxbys (Hoovers). The biggest competitor from the list is Buffalo Wild Wings (BWW). They had revenues of $422.4 million in 2008 and operate a chain of more than 550 restaurants in nearly 40 states. Besides the chicken wings they are very famous for their dipping sauces that accompanies. They also sell appetizers, burgers, tacos, salads, beer wine and other beverages. Like Wingstop they have used relationships with sports to market themselves as a sports bar franchise. Another competitor worth mentioning is Hooters which have had success with the restaurant experience they offer consumers and this factor is more important than the food they serve. Hooters have a beach theme and their waitresses dress in the chains trademark bright orange short shorts and tight T-shirts and are known as Hooter girls. By focusing on the special atmosphere they have managed to differentiate themselves and gained a competitive advantage. This has also opened the door for international expansion and they now have 450 Hooters restaurants in about 45 states and more than 25 other countries. The Snack Factory Background The Snack Factory is a family owned and operated business that makes and sells crunchy snacks. The company was founded in 1981 by Sara and Warren Wilson. Warren started out with selling funnel cakes based on his grandmothers recipe on country fairs in 1969 and paid his way through college with the proceeds. After college he opened a store selling funnel cakes in New Jersey and here he met Sara. The two of them started to develop the company called Funnel Cake Factory and eventually made a concept of bagel chips that was flat crunchy chips made from bagels into a company called New York Style Bagel Chip Company. This was a new idea and consumers welcomed the new product. The bagel chips company was later sold to Nabisco in 1992 and the funnel cake company was sold to JJ Snack Foods a few years later. The entrepreneurs didnt stop and used the following years to develop a thin but crunchy pretzel great for dipping and spreading that became known as Pretzel Crisps. Industry The Snack Factory is in the snack foods industry which can be explained as Companies that manufacture, process, and/or package snack foods, including salty snacks, nuts, snack bars, and snack mixes (Hoovers). The threat of new entrants in the industry is low on national and international level. A major barrier of entry in this market is very high degree of brand loyalty. The big companies with their popular brands make it very difficult to come in to the market and establish a new brand. It is easier to enter on the local level because the consumers are open to local products. Customers are price sensitive in this industry too but with already very low prices it is difficult to enter and compete with the larger corporations. The power of suppliers in this industry is low. Most of the raw foods for the snack manufacturers come from farmers and they dont have strong bargaining power. Farmers have no choice but to follow the prices the snack manufacturers will give them. The power of customers is also not very high in this industry. Customers are supermarkets that again sell to consumers. The supermarkets and the likes need to provide the consumers with the snack brands they want or they will go somewhere else. The stores therefore have weak bargaining power towards the manufacturers but indirect the manufacturers have to listen to the consumers that are price sensitive and set the price so they will buy the product. The threat of substitutes in the industry is on the other hand high. There is continuous threat from existing snack food and also from new alternatives. There isnt much to differentiate a bag of chips from another and the customers have to buy in what the consumers want the most because they cant carry every brand. Rivalry among existing competitors is also high. There is fierce rivalry among the biggest companies and advertising and marketing budget are extremely high. Because of low differentiation and that growth goes on the expense of a competitor making customer buy and keep buying is crucial. Despite high costs on promotion and brand advertising and large corporations competing to capture larger shares of the market this is also an attractive industry. The industry generates billions of dollars in revenue and if you as a company manage to take some shares of the market there is large profit involved Positioning The Snack Factory position themselves as a healthy snack alternative with less calories, cholesterol and fat compared to other snack alternatives. Both the founders and their family members are involved with the company and this gives the company a family business image. Their most important competitive advantages are the made in America brand and recipe that is developed over several years combined with the expertise the Wilsons holds. They have already demonstrated that it is scalable by increasing distribution to some of Americas largest retailers having a growth as high as 18,371.3% last year. But the family based company can only supply to so many before they need to expand production and that can be in conflict with their image. The growth may therefore not be too sustainable, but with the product in the hands of a bigger snack manufacturer the growth might continue. This would mean an exit for the Wilson like they did with the other two companies but they are entrepreneurs and will probably keep going for the next big thing. Trends A trend that is acting for the company is the media focus mentioned earlier on health effects from eating food with high calorie and fat amounts. People are becoming more and more concerned about these issues and have started to choose more healthy alternatives. Another trend working for them is the consumer interest for made in America brand products. Having this label can appeal to Americans who associate this with high quality and the feeling of contributing to keep production in the U.S. A trend that is acting against the company is that many of the large competitors also have shifted focus over on healthy snack products and have much more money to use on marketing their products. Problem The problem The Snack Factory is solving is the hunger consumers have between the main meals of the day that are breakfast, lunch and dinner. Snack food is an alternative to be eaten between these meals as an energy supply or for taste enjoyment. This problem is also is also a vitamin need. The job to be done is to provide a product that the consumers see as an alternative to the many different types of snack foods. It also has to be available as many consumers buy these products on impulse usually when they are shopping for something entirely different. Customers The Snack Factorys customers are the large retailers, supermarkets and fine stores who sell the products to the end customer the consumers. Retailers and supermarkets they are already supplying to include Sams Club, Whole Foods, Shaws Supermarket and many others across the U.S and Canada. Sams Club is a chain of membership-only retail warehouses and is today serving more than 47 million U.S. members. Whole Foods is a food retailer of natural and organic products and have more than 275 locations in the United States, Canada and United Kingdom. Shaws Supermarket is the second largest grocery group in the New England States and operates 200 stores solely across New England. Product The product The Snack Factory is selling is Pretzels Crisps. The product is like a normal pretzel only that the middle is removed. The product has a lot of crunch and flavor and is made with no trans fats, no saturated fat and no cholesterol and only containing 110 calories per serving. The product is meant as a snack straight from the bag but also for dipping and spread for toppings. The Pretzels Crisps come in many different flavors including original, garlic, honey mustard onion, buffalo wing, dark chocolate, peanut butter and chipotle cheddar. The price out to the end users from retailers and supermarkets is around $2.99. Business model Their business model is that of a manufacturer like Wingstop. The Pretzels Crisps they are making is a nondurable asset so they are classified as physical. The pretzels are made from raw material to the final products that they sell out. This kind of transformation of the asset classifies the company a creator. A creator of physical assets follows the basic business model of a manufacturer. Core competencies To continue the success The Snack Factory need to put more capital into marketing if they are going to continue the growth they have experienced. Their core competency lies with the experience in developing new food products and recipes for the preparation of the Pretzels Crisps. Sara says, We believe its the product that catapults us. Sure, we do some marketing, but our success came before we did any marketing. The product itself makes people come back for more. (Inc 500. Sep 1, 2008) It is obvious that the company is not spending much on advertising and they have been using in-store samplings as the most used marketing method. This approach has gotten the company so far and they have said they were looking into the opportunity to expand to Asia and Europe while keeping the business personable and family oriented. But coming from a local factory start and beginning to compete with the large snack manufacturers this will provide some challenges. The industry consists of large corpora tions competing hard to capture shares and they spend heavily on promotion campaigns to convince customers to buy their product. To compete with these corporations they have to be good at marketing in a big scale. The company doesnt have the experience with taking products to compete in the top since they sold the previous companies before they got there. If they are to pursue international growth they need to get better in marketing, partner up with companies that have the experience or they should make an exit and sell. Competition Their competition is as mentioned the large players in the snack industry. There was no company information on The Snack Factory in the Hoovers database but looking at the information for the company J J Snack Foods that acquired their funnel cake company I found a list of competitors in the snack business. In the US they will have to compete with companies like J J Snack Foods, Frito-Lay, Mrs. Fields, Snyders of Hanover, American Dairy Queen, Auntie Annes, Cinnabon, Dawn Food Products, Dreyerss, General Mills, Interstate Bakeries, Jamba, Jel Sert, Juice It Up, Kellogg U.S. Snacks, Kraft Foods, Lance Snacks, Mister Twister Pretzels, Nestle USA, Otis Spunkmeyer, Planet Smoothie, Pretzels, Inc, Ruiz Foods Inc., Sara Lee, Smoothie King, Sorbee International, Wetzels Pretzels, Dippin Dots, Flowers Foods, Golden Enterprises, Goya, Hanover Foods, Mckee Foods and Tasty Baking. There are a lot of players in the industry and they are all looking to maximize market share. One competitor worth mentioning is Frito-Lay that sells more chips than any other company in North America. Their top selling food snacks include well known products such as Cheetos, Doritos, Fritos and Lays. They have responded to the market trends and have bought several healthy snack brands and they spend heavily on marketing to stay on the top. Saladworks Saladworks is in the lowest quartile of the top 2008 Inc. 500 Food Beverage list. The company had revenues of $5.5 million and a growth of 98.3%. Saladworks was founded by John Scardapane in 1986 and started out with a single location in the Cherry Hill Mall in Southern New Jersey. It is the first and largest tossed-salad franchise in the U.S. with 104 locations in 9 states today. The idea of the franchise and their positioning is to provide fresh and healthy salads as alternative food for consumers on the go. They sell primarily gourmet salads but also soups, wraps, sandwiches and more. In 2008 they also added signature salads to the menu. They invited four A-list chefs to create four different salads that became the signature series. The competitive advantage that Saladworks has is being first with turning fast food in to a healthier meal and the chef expertise in the development making it hard for copycats to follow. The company had a major growth in 2002 when they managed to add 21 new franchise locations in only 10 months. Consumer response and the growth Saladworks has experienced prove that it is scalable. The company is in the fast food and quick-service restaurant industry same as Wingstop. As mentioned earlier the competitive landscape is hard in this industry with moderate threat of new entrants, considerable bargaining power of suppliers, moderate power of customers, high levels of both threats of new substitutes and rivalry amongst the competitors. A large trend in this industry is need for healthy alternatives among the many unhealthy fast foods. The businesses that sell products with high calories have started to include some healthy alternatives as side dishes in their menus. But unable to shift entirely over to healthy alternatives is difficult because their brand is associated with their products. Where would McDonalds be if they threw out their burgers and started selling only salads? Because SaladWorks is first and largest and places itself in the industry with trends on their side I see the potential of the company franchising more across the U.S and possible also to Europe. They signed a contract for ten new locations in Metro Atlanta in 2008 and in 2009 they have expanded with new stores in Virginia. They have also made deals for opening new locations in California and Boston. With the plans for expansions, market trends on their side and the advantages of being one of the first I think this company will move up many positions on the Inc 500 Food Beverage list for the years to come.

The success of starbuck

The success of starbuck Terms Of Reference This report was commissioned to examine the use of the marketing mix and the contribution of the design function in the success of Starbuck. This report is presented to Dr. Daniel Wade Clarke and the due date is 22nd February 2010. Recommendations are provided in the end. Procedure Organisations own literature has been used in this report. Online textbook and newspapers has been followed to complete this project report.   Nature Of The Organisation Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world, with more than 15,000 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim wherever there is a demand for great coffee. In 1970 the first Starbucks was open. The name comes from Herman Melvilles Moby Dick, a classic American novel about the 19th century whaling industry. The seafaring name seems appropriate for a store that imports the worlds finest coffees to the cold, thirsty people of Seattle. In May 1998, Starbucks successfully entered the European market through its acquisition of 65 Seattle Coffee Company stores in the UK. The two companies shared a common culture, focussing on a great commitment to customised coffee, similar company values and a mutual respect for people and the environment. (Source www.starbucks.co.uk ) Marketing Mix And NPDs Relation To Starbucks? The marketing mix concept is one of the core concepts of marketing theory. According to Rafiq and Ahmed (1995, p.4) that in recent years, the popular version of this concept McCarthys (1964) 4Ps (product, price, promotion and place) has increasingly come under attack in different marketing contexts. Because 4Ps do not take sufficient account of people, process and physical evidence in service marketing. In particular Booms and Biters (1981) extension of the 4Ps framework to include process, physical evidence and participants, has gained widespread acceptance in the services marketing literature. Furthermore Jobber (2004, p.21) adds to this â€Å" In services ,people often are the service itself; the process or how the service is delivered to the customer is usually a key part of the service, and the physical evidence should be considered as a separate element in the services marketing mix†. Nevertheless, there is no absolute reason why these extensions cannot be incorporated w ithin the 4Ps framework. The elements of the marketing mix are the followings; (1) Product (2) Price (3) Place (4) Promotion (5) People (6) Processes (7) Physical Evidence Product The Product decision involves deciding what goods or services should be offered to a group of customers. Brassington and Pettitt (2003, p.25) state that â€Å"it is about not only what to make, but when to make it, how to make it, and how to ensure that it has a long and profitable life†. Clearly product is the important element any company will needs to consider product features/ benefits, branding, packing and after-sales service after its development. Coffee is at the heart of Starbucks history. Starbucks sample coffees from around the world more than 150,000 cups a year. Coffee is the core product of Starbucks as defined by Brassington and Pettitt (2003, p.268) â€Å"core product represents the heart of the product, the main reason for its existence and purchase†. It is coffee which provides the functional or psychological definition of Starbucks towards its customers. Below is the diagram of Strategic thrust model, which is effective in marketing planning. Starbucks is using two marketing strategies towards their products.   First one is Product development and second is Market development. According to Jobber (2004, p.47) that product development involves improving current products or developing new products for current markets. As we know Starbucks offer convenience and non durable products in the form of coffee, when it comes to product development they are continuously differentiating their product (coffee) in the form of mild, smooth and bold categories, which increases their product line although their core product is the same. Starbucks also offer merchandise and gifts and fresh food just to increase their product range or product mix for the competitive market. This type of newness can be called new to the company, a significant innovation for the market. Furthermore Jobber (2004, p.47) also explains market development when current products are sold in new markets. This may involve moving into new geographical markets, as Starbucks has done moving into European market segments. But sometimes thes e strategies can be costly for example they have divided their coffee into three categories and they are getting their product from different regions which can be more costly then the product itself. Guardian (18th February 2009) reported that in the second half of 2008 Britain and the US fell into recession because of the credit crunch, but that so many other countries tumbled in even quicker. Germanys economy contracted by 2.1% in the fourth quarter of year 2008, Italys by 1.8%, Britains by 1.5% and Frances by 1.2%. All are significant, the worst for decades and worse than the USs 0.9% fall in the same period. Starbucks seems heavily exposed in countries such as Britain and the US, where consumer confidence and spending have shrivelled. But it also has plenty of stores across mainland Europe so no doubt they have experienced a cooling off in demand as cash-strapped consumers opts for cheaper drinks. Price Brassington and Pettitt (2003, p.392) explains price in a more interesting way according to them â€Å"price might seem to be the least complicated and perhaps the least interesting element of the marketing mix, not having the tangibility of the product, the glamour of advertising of the atmosphere of retailing†. Price however, play a very important role in the lives of both marketers and customers, and deserves as much strategic consideration as any other marketing tool because of it company receives some units for the actual product or service which is being marketed.   Starbucks main competitors are Costa coffee and Caffe Nero to compete with them Starbucks applies competition based pricing strategy. According to Brassington and Pettitt (2003, p.452) its very dangerous setting prices without knowing what is happening in the market, particularly with respect to ones competitors. There are two aspect of competition that influence an organisations pricing. The first is the structure of the market and the second is products perceived value in the market. When a product is more differentiated then its competitors product the more autonomy the organisation has in pricing it. Hence Starbucks has a range of different product they have slight advantage over their competitors and for that reason buyers come to value its unique benefits. However sometimes setting a high price then your competitors is not a good tactics. According to Times (24th July 2008) Starbucks is peddling the worst coffee at the highest prices according to a survey of the big three coffee houses on Britains high streets. The Which? Magazine survey that choosing the worlds largest coffee chain (Starbucks) instead of an independent shop for your cappuccino three mornings a week will cost you  £126 a year. Coffee Prices Starbucks Medium cappuccino  £2.29; single espresso  £1.40 Costa Coffee Medium cappuccino  £2.27; single espresso  £1.33 Caffe Nero Medium cappuccino  £1.80; single espresso  £1.25 Clearly setting high prices will not only effect Starbucks position in the market but also it will result a down turn in the demand curve. In another example The Observer (18th October 2009) reveals that at Starbucks, a slice of chocolate cake costs  £2.30 and a small English breakfast tea is  £1.40. But a pack of four cupcakes costs  £2.99 from Marks Spencer and a box of 80 Fairtrade Extra Strong tea bags is  £1.89. So clearly it is not only the core product which is expensive but also the other product range as well. Place According to Jobber (2004, p.634) â€Å"product need to e available in adequate quantities, in convenient locations and at times when customers want to buy them†. Producing products that customers want, pricing them correctly and after that made them available, is necessary for any business. But for that accurate channel strategy is very important for any business. Starbucks has their own of distribution channel. A channel of distribution is very important element. All products whether they are consumer, industrial goods or services require a channel of distribution. Starbucks apply consumer channel strategy in which producers have a direct contact to consumer. According to Jobber (2004, p.637) producer use this strategy to cut out the distribution profit margin. The consumer and manufacturer deal directly with each other. Direct selling is more effective then involvement of a distributor. The following present direct supply channel or producer direct to consumer. Starbucks has more than 15,000 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim. Starbucks has coffee stores in every part of the UK. Guardian (21st January 2010) reveals that Starbucks UK management reckons that the chain will end the year 2010 back above 700 stores compare to its current 661 stores. However intensive distribution of the product (Starbucks stores) is not a good strategy because Starbucks has to compete in all sorts of markets in the same time, which is very costly in the current economic climate. The second most important thing, which is Starbuck lacking, is the franchisees. According to Brassington and Pettitt (2003, p.473) â€Å"A franchisee holds a contract to supply and market a product or service to the design or blueprint of the franchisor (the owner or originator of the product or service)†. Starbucks want to expand their business in the whole word a franchisee will be best available solution for them. McDon alds is an indication of the level of detail covered by a franchise agreement then why Starbucks are not following the same path as their other companies are following. National or regional advertising in addition to any undertaken by the franchisee can play an important role in building a stronger system brand identity. Promotion According to Jobber (2004, p.18) promotional mix involve advertising, personal selling, sales promotions, public relations, direct marketing, and internet and online promotion. By which we can easily made aware the target audience of the existence of a product or service, and the benefits it confers to the customers. Marketing communication is a very important element; no organisation can afford either the financial or reputational damage caused by poorly planned or implemented communication campaigns. Starbucks use all of the promotional mix ingredients to target their audience they made good use of internet and online promotion. They target their audience through social networking website such as FaceBook and Twitter. They also use YouTube for their promotion and other social campaigns. Starbucks is also using social and cultural aspect of the environment for their sale promotions and public relations. Brassington and Pettitt (2003, p.587) explains that â€Å"Social and cultural a spects of the environment will mostly have an impact on the message element of communication†. According to Guardian (2nd September 2009) Starbucks has launched a multimillion-pound ad campaign promoting its ethical values as it makes the vast majority of its UK coffee Fairtrade. Clearly they are using a social issue to make public relation with their target audience, and also Shared Planet (Guardian 2008) the Starbucks initiative launched in year 2008. Its a collection of goals, by 2015 they promise to have all their coffee ethically sourced and all their cups recyclable. Starbucks is using these issues to defend their selves against the environmental campaigners. According to Guardian (2nd September 2009) at Starbucks millions of litres of water are wasted in its coffee shops every day, contradicting its much-boasted green credentials. An investigation by the Sun revealed that over 23.4m litres of water are poured down the drains of 10,000 outlets worldwide due to a policy of keeping a tap running non-stop; Which is totally unfair because on oneside Starbucks run its campaign to save the earth and on the other side they are doing things which are against their campaign. People Brassington and Pettitt (2003, p.28) describes that services often depends on people to perform them, creating and delivering the product as the customer waits.   It is dependent upon people and interaction between people. Rafiq and Ahmed (1995, p.7) adds that â€Å"Marketing managers therefore need to manage not only the service provider-customer interface but also the actions of other customers†. For example, the number, type and behaviour of people will partly determine the enjoyment of a meal at a Starbucks coffee store. Therefore observation of everything in the surrounding of stores environment is very important for any organisations. Especially it is more important for Starbucks because they are their own producer and retailer so anything lacking in the consumer attraction can easily put a bad image on Starbucks brand name. If there is any need for training it will be the best solution for getting service delivery from employees. Processes Processes are all the administrative and bureaucratic functions of the organisation. In the process mechanisms there are flows of activities by which services are acquired. Marketers, therefore, have to ensure that customers understand the process of acquiring a service (Rafiq and Ahmed, 1995, p.7). Performance of the product can be separated from the customer but on the other hand, the customer cannot be separated from an experience good. Therefore his degree of involvement in the process of interaction is always high towards the final product (Moorthi, 2002, p.266). Adding to this by Brassington and Pettitt (2003, p.28) marketer also has to think carefully about how the service is delivered, and what quality controls can be built in so that the customer can be confident that they know what to expect each time they consume the service product. In Starbucks there are number of process mechanisms, which involve customer serving, telephonic customer services, online shopping, and Starbucks reward card. Well designed processes are needed as the service is delivered to ensure that the customer gets through with minimum fuss and delay and that all elements of the services are properly delivered. Process is all about quality improvement of any service which Starbucks provide. Physical Evidence   Physical evidence in the Booms and Bitner framework refers to the environment in which the service is delivered and any tangible goods that facilitate the performance and communication of the service. Physical evidence is important because customers use tangible clues to assess the quality of service provided (Rafiq and Ahmed, 1995, p.7). The physical environment itself is instrumental in customers assessment of the quality and level of service they can expect, for example in Starbucks stores. In fact, the physical environment is part of the product itself. The need for offering physical evidence is high. In the case of Starbucks the intangible (Service delivery) comes first and the tangible (final product coffee) later. Newness of the environment (Starbucks Stores) can also have a positive effect on customers purchase decision. Starbucks announcement to redesign its stores in UK will put a positive effect on their brand name as well as their customer involvement (Guardian October 20 09). Conclusion Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world, with more than 15,000 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim wherever there is a demand for great coffee. Starbucks exclusively divided their product in to three categories, which increases their product line, Starbucks also offer merchandise and gifts and fresh food just to increase their product range or product mix for the competitive market. This type of newness can be called new to the company, a significant innovation for the market. Starbucks is also involved into new geographical markets, as Starbucks has done in Europe moving into new market segments. But sometimes these strategies can be costly. Starbucks apply competition based pricing strategy. Hence Starbucks has a range of different product they have slight advantage over their competitors and for that reason buyers come to value its unique benefits. Starbucks is peddling the worst coffee at the highest prices according to a survey of the big three coffee houses on Britains high streets. Starbucks has their own of distribution channel. However intensive distribution of the product (Starbucks stores) is not a good strategy because Starbucks has to compete in all sorts of markets in the same time, which is very costly in the current economic climate. National or regional advertising in addition to any undertaken by the franchisee can play an important role in building a stronger system brand identity. Starbucks use all of the promotional mix ingredients to target their audience they made good use of internet and online promotion. Starbucks is also using social and cultural aspect of the environment for their sale promotions and public relations. Starbucks is using these issues to defend their selves against the environmental campaigners. Starbucks needs to focus on their because they are their own producer and retailer so anything lacking in the consumer attraction can easily put a bad image on Starbucks brand name. If there is any need for training it will be the best solution for getting service delivery from employees. Starbucks needs continuous improvement of their processes mechanism. Physical evidence is important because customers use tangible clues to assess the quality of service provided. Starbucks announcement to redesign its stores in UK is good strategy which will put a positive effect on their brand name as well as their customer involvement. References Booms, B.H. and Bitner, M.J. (1981), â€Å"Marketing strategies and organization structures for service firms†, in Donnelly, J.H. and George, W.R. (Eds), Marketing of Services, American Marketing Association, Chicago, IL, pp. 47-51 [Accessed: 20/02/2010] Brassington, F. and Pettitt, S. (2003) Principles and Practice of Marketing: 3rd Edition: Pearson Education Limited [Accessed: 17/02/2010] Jobber, D. (2004) Principles and Practice of Marketing: 4th Edition: McGraw-Hill International (UK) Limited [Accessed: 17/02/2010] Kotler, P. (2003) Marketing Management 11th Edition: Pearson Education Limited [Accessed: 17/02/2010] Moorthi, Y.L.R. (2002), â€Å"An approach to branding services†, Journal of Services Marketing, Vol.16 (3), pp.259-274 [Accessed: 21/02/2010] Rafiq, M. and Ahmed, P.K. (1995), â€Å"Using the 7Ps as a generic marketing mix: an exploratory survey of UK and European marketing academics†, Marketing Intelligence Planning, Vol. 13 (9), pp. 4-15 [Accessed: 17/02/2010] The Story of Starbucks [online] http://starbucks.co.uk/en-GB/_About+Starbucks/ [Accessed: 15/02/10] Times Online, (24th January 2008) Best coffee on high street? Not Starbucks by Nico Hines [on-line] http://www.timesonline.co.uk/tol/news/uk/article3245914.ece [Accessed: 18/02/2010] The Guardian, (6th October 2008) Starbucks wastes millions of litres of water a day by Angela Balakrishnan [on-line] http://www.guardian.co.uk/uk/2008/oct/06/water.drought [Accessed: 18/02/2010] The Guardian, (5th October 2008) Starbucks to redesign shops [on-line] http://www.guardian.co.uk/lifeandstyle/wordofmouth/2009/sep/18/starbucks-rebrand-branding-coffee [Accessed: 18/02/2010] The Guardian, (November 2008) Regular or decaf ? America decides [on-line] http://www.guardian.co.uk/lifeandstyle/wordofmouth/2008/nov/04/foodanddrink1 [Accessed: 18/02/2010] The Guardian, (18th February 2009) Starbucks row: Its off the boil almost everywhere by Ashley Seager [on-line] http://www.guardian.co.uk/business/2009/feb/18/starbucks-britain-failing-economy [Accessed: 18/02/2010] The Guardian, (2nd September 2009) Starbucks ads trumpet Fairtrade move by Mark Sweney [on-line] http://www.guardian.co.uk/media/2009/sep/02/starbucks-fairtrade-advertising [Accessed: 18/02/2010] The Observer, (18th October 2009) Dinner party too costly ? Let them eat cake by Huma Qureshi [on-line] http://www.guardian.co.uk/money/2009/oct/19/dinner-party-costly-eat-cake [Accessed: 18/02/2010] The Guardian, (21st January 2010) Starbucks legend delivers recovery by thinking smaller by David Teather [on-line] http://www.guardian.co.uk/business/2010/jan/21/starbucks-howard-schultz [Accessed: 18/02/2010]